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Obama campaign shifts to also targeting Santorum

President Barack Obama is framed by runway lights as he walks across the tarmac to Air Force One while departing Friday, Feb. 17, 2012, from Paine Field, in Everett, Wash. Obama called for more steps to help U.S. companies compete overseas. In addition to the trade announcement at Boeing, Obama was held two fundraisers in the Seattle area Friday. (AP Photo/Elaine Thompson)

President Barack Obama is framed by runway lights as he walks across the tarmac to Air Force One while departing Friday, Feb. 17, 2012, from Paine Field, in Everett, Wash. Obama called for more steps to help U.S. companies compete overseas. In addition to the trade announcement at Boeing, Obama was held two fundraisers in the Seattle area Friday. (AP Photo/Elaine Thompson)

Wet umbrella in hand, President Barack Obama turns to wave as he leaves Friday, Feb. 17, 2012, from Paine Field, in Everett, Wash. Obama called for more steps to help U.S. companies compete overseas. In addition to the trade announcement at Boeing, Obama was held two fundraisers in the Seattle area Friday. (AP Photo/Elaine Thompson)

Republican presidential candidate, former Pennsylvania Sen. Rick Santorum, speaks during a Tea Party rally, Saturday, Feb. 18, 2012, in Columbus, Ohio. (AP Photo/Eric Gay)

Republican presidential candidate, former Pennsylvania Sen. Rick Santorum, arrives for a Tea Party rally, Saturday, Feb. 18, 2012, in Columbus, Ohio. (AP Photo/Eric Gay)

(AP) ? Long expecting to face Mitt Romney in the fall, President Barack Obama’s campaign team has shifted gears in recent days to consider the possibility his GOP opponent will instead be Rick Santorum.

Campaign officials confirm Obama’s Chicago-based organization has begun combing through the former Pennsylvania senator’s background looking for possible lines of attack. It also emailed Obama’s Pennsylvania supporters this past week asking for material that could be used against Santorum in upcoming speeches and ads.

The move reflects Santorum’s sudden surge in nationwide opinion polls and a spate of recent primary-season victories over Romney.

“Circumstances have changed,” explained Obama’s deputy campaign manager, Stephanie Cutter.

Romney, the former Massachusetts governor, still leads the delegate race with 123, compared with 72 pledged to Santorum and 32 to former House Speaker Newt Gingrich, according to the most recent AP tally.

But after capturing Republican caucuses in Minnesota and Colorado and a non-binding primary in Missouri on Feb. 7, Santorum has enjoyed a burst of attention ? and fundraising.

Moreover, in high-stakes Michigan, where primary voters cast ballots a week from Tuesday, several polls in the past week gave him a lead, even though it’s Romney’s native state. The margin has ranged from four points in a Detroit News poll to nine in a Mitchell/Rosetta Stone survey.

“I mean, who’d have guessed?” Obama’s Pennsylvania campaign director, Bill Hyers, asked in an email to supporters. He said it’s up to Pennsylvania to make sure the rest of the country ‘sees Rick Santorum’s true colors.”

“Here’s someone … whose extreme-right social views are as out of touch as they are memorable,” Hyers wrote.

Until now, Obama’s strategists have mostly been focused on Romney as the candidate with the best organization and most staying power. That was true even when Gingrich was surging. The Chicago team’s emails and postings took sharp jabs at Romney’s wealth and venture capital background, and his opposition to Wall Street regulation and upper-income tax hikes.

Press Secretary Jay Carney recently shot back at Romney’s criticism of the mandate for church-run organizations to cover birth control. “The former governor of Massachusetts is an odd messenger on this,” Carney said, noting the state enforced a similar rule under Romney.

Obama himself has sometimes seemed to target Romney, though without using his name ? as when he derides those who, like Romney, opposed his auto bailout.

However, with all the attention on Santorum now, Obama’s campaign, at least, is reconsidering.

Cutter said it’s simply a reflection of “the way the Republican race is unfolding.”

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/89ae8247abe8493fae24405546e9a1aa/Article_2012-02-18-US-Obama-Santorum/id-d8bddbf5dec94a5290f64b8d48815425

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Nonprofit Marketing Campaign

Written on February 18th, 2012 by Matthew Alberto

An award-winning nonprofit marketing campaign from American Patriot Solar Community encourages more businesses to go green. This company?s campaign goes beyond self promotion of their installation services for solar panels, as it also seeks to raise awareness of the environmental and bottom line benefits of solar technology.

The multi-channel marketing campaign includes print radio and TV ads which are targeted at individual households to raise the level of community awareness. The company also works with each of its customers to apply for tax rebates and secure financing.

They believe that consumers are more likely to adopt solar technology when they see a neighboring house has installed solar panels, and also when they learn that there are significant financial benefits to doing so. They also point to the benefits of green technology in creating jobs and uplifting the economy.


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Source: http://matthewalberto.com/2012/02/nonprofit-marketing-campaign/

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McDonald's Twitter Campaign Goes Horribly … – Business Insider

A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories (via @bored2tears).

McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce.

Later in the day, however, the burger company used a dangerously vague hashtag: “When u make something w/ pride, people can taste it,” McD potato supplier #McDstories

People took this hashtag and started talking trash. The Daily Mail gathered some of the best:

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UPDATE: Here’s an emailed statement from McDonald’s social media director Rick Wion:

Last Thursday, we planned to use two different hashtags during a promoted trend ? #meetthefarmers and #mcdstories.

While #meetthefarmers was used for the majority of the day and successful in raising awareness of the Supplier Stories campaign, #mcdstories did not go as planned. We quickly pulled #mcdstories and it was promoted for less than two hours.

Within an hour of pulling #McDStories the number of conversations about it fell off from a peak of 1600 to a few dozen. It is also important to keep those numbers in perspective. There were 72,788 mentions of McDonald’s overall that day so the traction of #McDStories was a tiny percentage (2%) of that.

With all social media campaigns, we include contingency plans should the conversation not go as planned. The ability to change midstream helped this small blip from becoming something larger.

Source: http://www.businessinsider.com/mcdonalds-twitter-campaign-goes-horribly-wrong-mcdstories-2012-1

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